Did you know that more than 5.03 billion active internet users are now active? And that number is only going to grow. In other words, if you want to launch your product in a big way, the digital world is the place to do it.

However, launching a product is never an easy task. But when done digitally, it can be even more difficult. There are so many things to consider- from your website or app’s design to how you market and sell your product. If you’re not careful, you can easily make mistakes that will doom your product launch before it even begins.

However, with careful planning and execution, you can successfully launch your product digitally and see great results. Here are three incredible tips to help get you started.

1.   Capture Emails Early & Induce FOMO

When it comes to digital product launches, early capture of emails and inducing FOMO (fear of missing out) can be a great strategy. By getting people onto your email list early on, you’re able to create a sense of urgency and encourage them to take action before it’s too late. By showing people what’s happening behind the scenes, you can develop an understanding of exclusivity and excitement that can help drum up support for your product.

For example, when Apple launches a new product, they often send out teaser emails several days before the event. These emails give people a sneak peek at what’s coming, creating a sense of anticipation and excitement that helps build hype for the product launch.

Additionally, Apple often uses “limited time” offers in their emails to create a sense of urgency and encourage people to take action quickly.

2.   Create Buyer Personas & Define Your Target Audience

Buyer personas are a great way to launch a product digitally because they help you understand your target audience. By defining your target audience, you can create content and messaging that resonates with them, increasing the chances that they will learn about and eventually purchase your product.

Additionally, buyer personas can help you focus your digital marketing efforts on channels most likely to reach your target audience.

For example, if you know that your target audience comprises of young professionals, you might invest more in social media marketing than paid search advertising.

3.   Launch A Minimum Viable Product

Launching a Minimum Viable Product (MVP) is a great way to test the waters with your new product. By releasing a minimally viable version of your product, you can get feedback from users and make necessary changes before fully launching your product. This strategy is beneficial for digital products, which can be easily tweaked and updated based on user feedback.

Some key benefits of launching an MVP include:

• Reduced risk – By releasing a minimal version of your product, you can test whether it’s viable before investing too much time and money into development.

• Increased feedback – By getting feedback from users early on, you can make necessary changes to your product before it’s fully launched.

• Faster time to market – An MVP can help you get your product to market more quickly, as you’re not spending time on features that may not be needed.

Real-life examples of successful MVP launches include Airbnb and Dropbox.

Airbnb first released an MVP called Air Bed & Breakfast, which had a basic website and minimum features. This allowed them to gauge interest in the concept and make necessary changes before fully launching the site.

Before launching their now-popular product, Dropbox wanted to test whether it would even be viable in the market at all. Their solution? They made an explainer MVP video that allowed viewers to get viewers to know what the product was, and how it could potentially benefit them. This got them the necessary feedback needed to make necessary changes before the product launch.

Conclusion

Launching a product digitally can be challenging, but it’s not impossible. By following these three tips, you can give yourself the best chance for success.

First, create buyer personas and define your target audience, so you know who you’re marketing to.

Secondly, capture emails early on and induce FOMO to generate interest and encourage people to buy your product.

Finally, if you’re launching a digital product, create a minimum viable product to get your basic idea or concept out there.

Implementing these preparation tips should help make your final product launch a success!