Monday to Friday. The same brands. The same clients. Looking for magic.
How do you keep on building brands that are memorable? But more importantly, how do you keep up the excitement for a brand you work on without getting jaded?
Here are important elements that have been proven to make your client’s brand stand out and be remembered. Because developing a brand that people appreciate is like creating a piece of art, whether you’re starting something with a new client or making adjustments with an old client.
Authenticity
Picture this, you stumble upon an ad, and something about it just clicks.
Maybe it’s the funny logo that speaks to your inner kid or the mission statement that feels like it was written just for you. That’s the power of authenticity. A brand should reflect its target and what they stand for. It should connect with their passions and be an extension of what they believe.
Storytelling
Every great brand has a story.
Think about being at an art gallery where the artist explains the story behind their painting. That’s how storytelling works for brands. It could be the brand’s origin story or the design you use. Storytelling helps people connect with the brand and remember it.
Consistency
Think of a brand as an orchestra.
Each instrument plays a crucial role, contributing to the harmony. Consistency in branding means maintaining a unified voice, style, and message across all platforms and interactions. From its website design to social media posts, consistency builds trust and reinforces a brand identity.
Creativity
As creative people, we love thinking up new ideas and going beyond what’s expected.
When you’re building your client’s brand, you are allowed to show off your creativity. Afterall, that’s why they came to you. Bend the rules a little. Test different colors and unique fonts. Think about Apple’s “Think Different” ads, they didn’t follow the usual rules, and they got people talking.
Be bold, stand out, and use your creativity to make that brand unforgettable.
Community
Every successful brand has a group of loyal supporters.
Maybe brand building for your client will mean hosting an online meeting where people share ideas, leading to new projects and friendships. Building a community around a brand makes people feel they belong and creates strong connections. Talk to your audience, listen to their feedback, and appreciate their input.
A strong community is the heart of any creative project.
Adaptability
The death of a brand is refusing to change.
Just like an improv actor who adjusts on the spot, a brand should be ready to change with new trends and market shifts. Pay attention to industry changes, listen to what the audience wants, and be open to making changes when needed. Think flexibility. Even top brands have had to change to stay popular.
Passion
In a world of pitches and more pitches, loving a brand can be dangerous business.
However, a sprinkling of passion is a key ingredient to building a successful brand. Think of a chef cooking with love and care, adding special touches to every dish. Your love for what you do should show in everything about the brand placed in your custody.
From the products you market to the experiences you give your customers, let passion drive your brand forward.
So there you have it.
Building a brand need not become a dreary business.
The magic is in everyday actions you can take even from the comfort of your desk. Whether you’re just starting out with your client or rebranding, you can fall in love with branding all over again.